The influx of big business continues. Calvin Klein entered the fray last week. Described in an iTnews article as becoming "the first global fragrance brand to launch in the virtual world", Calvin Klein is creating a presence in SL in conjunction with CK IN2U. Promoting the new IN2U fragrances for men and women, avatars can pick up the spray and tag people with virtual "fizzing fragrance bubbles", supposedly for the "technosexuals" out in the metaverse (as described by Lori Singer, VP of Global Marketing at Calvin Klein Fragrances). The article further mentions specially modified Calvin Klein graffiti bottles available in SL and, for UK customers, a click through to the CK IN2U website were one can request a free sample.
In a nice addition, Calvin Klein is also sponsoring a photography competition and gallery of inspiring snapshots taken inworld. The lucky winner will pocket $L1,000,000 in prize money.
I'll have to actually log on and take a look. I can at least show up somewhere and spray "fizzing fragrance bubbles" on someone unsuspecting tight-ass.
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License.
Life in the space. Whichever one I'm in at the moment.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License.
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