9.18.2008

You Can Have Wings, But Not While Drinking

Attorneys General in 25 states want the beer companies to stop producing those alcohol-energy drinks.

Like most profit driven organizations, the top US beer makers have been searching for something to boost sales. Recent growth trends for their core market have not been good. Now you see the clamato bud, the lime flavored beers, and the low carb beers. The big producers are also dipping into craft brews and flavored malt beverages.

Of course, all the concerned parties are fretting over the youngsters and the abusive drinkers. Dear me, please think of the chilluns! They note that caffeine laced alcohol tends to result in massive benders and drunk kiddies. These attorneys general also claim that the marketing is targeted toward younger drinkers. Anheuser-Busch decided to cut the extra boost out of its products. I'm not really sure there is a reason to sell it anymore, but hey, they can figure that out for themselves. MillerCoors doesn't appear to be willing to give up the goat. I don't think they should. I happen to like those drinks. I also like the ads because like most men, I'm a juvenile at heart. The advertising is targeted to me and my low-brow, beer swilling cohorts.

There are no real studies on these products and the attorneys general, as usual, are swinging wildly and hoping to land something that will be seen as a glorious step forward for society. I don't know that they realize that the drinking age is 21 and the mechanism is in place already to prevent the kids from overindulging. I also don't think they realize that the kids can still buy the components separately and if they want a beer and red bull mix or a vodka and red bull, they are damn well gonna have one. Not to mention that MillerCoors' entrant in the market, Sparks, makes up 1% of their production last year. One percent.

Here's a tip. Alcohol is not evil. Being drunk is not evil. Being drunk at 18 is not the first horrid step toward a life in the gutter blowing degenerates for enough money to buy some crank. Suing MillerCoors, if they choose to produce a legal product, is not a good way to spend the peoples' money and is a waste of court time.

Yes, there are negatives in life. Some people have addiction problems. Some people abuse their liver until it doesn't function correctly. Some people drive into things and kill people while intoxicated. The populace is an abusive lot and they tend to make shitty decisions. We will never be able to legislate them into doe-eyed compliance and state enforced happiness. At least not in the world I want to live in.

These AGs and their backers can take their self-righteous bullshit and shove it. Put your efforts into something more constructive. The jails are stacked and I doubt we would have saved any of them had they just not been exposed to Sparks early in life.

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