Pure as the Yellow Snow

Somebody did a study of bottled water. That somebody is called the Environmental Working Group. I don't know anything about them.

They came up with the stunning results that bottled water isn't really much more pure than tap water. I'm shocked. Simply shocked. Shocked.

This is the best part of the story (as reported by Yahoo):

An industry group branded the findings "alarmist." Joe Doss, president of
the International Bottled Water Association, said the study is based on the
faulty premise that a contaminant is a health concern "even if it does not
exceed the established regulatory limit or no standard has been set."

When the bottled water jerks are selling you your own municipal water, just remember that "pure" means no health concerns. Any belief otherwise is your issue. You didn't really think water was clean did you? Come on. We're just talking about a little chemical leaching, some caffeine and some manure. That will be $3.50, please.